Let's imagine that you have a table that contains all your product names. Instead, you might want to focus your analysis on terms that are relevant to you. Search terms are constantly changing and it might not be practical for your team to dig into each and every one. You may even want to compare across your stores to see how similar term interest is, which may offer new insight into localized product development. With this information, you can figure out what trends are most important to customers in the areas you care about, which can help you optimize marketing efforts, stock levels, and employee coverage. You can view and run the queries we demonstrate here. You can learn more about the dataset here, and check out the Looker dashboard here! These tables are super valuable in their own right, but when you blend them with other actionable data you can unlock whole new areas of opportunity for your team. The Trends data allows users to measure interest in a particular topic or search term across Google Search, from around the United States, down to the city-level. The Google Trends dataset represents the first time we’re adding Google-owned Search data into the program. Plus, the first 1 TB per month is free! Even better, all of these public datasets will soon be accessible and shareable via Analytics Hub. You only pay for queries against the data. Google pays for the storage of these datasets and provides public access to the data, e.g., via the bigquery-public-data project. If you’re not familiar with our datasets program, we host a variety of datasets in BigQuery and Cloud Storage for you to access and integrate into your analytics. A few weeks ago, we launched a new dataset into Google Cloud’s public dataset program: Google Trends.
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